Missouri Berries

Missouri Berries is self-described as being in the "agritourism" industry -- meaning they lie between the worlds of agriculture and local tourism. I was part of a team that pitched an annual event and a social media strategy to increase brand awareness, grow the company's digital presence, and establish a loyal base of customers.

We created "BEAR-Y Days" -- a play on Missouri State's mascot and the company's product sector. We would market this event on social media using the hashtag #EatMOBerries, hoping it would gain traction with our audience. Sponsored posts on Instagram and Facebook, as well as paid Google Ads, would effectively target our audience of 18-24 year old college students.