Sweet N' Snow

Sweet N' Snow primarily offers flavored shaved ice, a dessert that is a lower-calorie and dairy-free alternative to ice cream. As a traditional Taiwanese dessert, Sweet N' Snow's shaved ice gives their customers the chance to try international flavors without ever stepping foot outside of Springfield, Missouri. My team and I decided to focus on this unique offering when creating our marketing campaign.

We developed a comprehensive social media marketing plan, effectively targeting our audience of women in Gen Z. We suggested the acquisition of a food truck to increase brand awareness and product accessibility. This would allow Sweet N' Snow to travel to local events without the additional stress of planning the event themselves.