Ponchairo

The idea for the Ponchairo started with a love of athletics. Rain and snow used to ruin watching outdoor sports, but the Ponchairo -- a portable chair with a weather-proof poncho attached -- has turned that around. My team and I were excited to assist Ponchairo in turning their social media platforms into tools to engage with customers, ultimately boosting brand awareness.

We started with a deep-dive on all platforms currently used by the company. This included Facebook, Instagram, and their own website. Then, we analyzed competitors' social media patterns to compare. We ultimately ended with three recommendations. The first was to create a LinkedIn and YouTube account to expand brand reach to target consumers. The second was to create more video content on Facebook and Instagram to capitalize on the platforms' algorithms. The third was to create a comprehensive and consistent brand identify for all digital platforms.